The media is a profoundly influential force when it comes to
representing and stereotyping gender roles of society. Young children are
especially vulnerable to the teachings of the media because they lack the
ability to distinguish between what is real or not, and to disregard
stereotypes.
In
today’s society much of a child’s knowledge and experience of the world has an
indirect correlation with the media. They see the stereotypical representations
of gender in television, films, video games and other media. The media
reinforces values and images that create stereotypes. As a result of these
values and images the viewpoints and experiences of people can be of a negative
light.
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